Building a winning sales deck is not only about creating great email templates or calling templates. They need to be aligned with strategy that comprises of some talking points for a physical or virtual meeting too.

All commercial arguments should be incorporated in the sales deck, and the core narrative used for sales. With cold sales calls and emails, startups need to position their tone and voice with the business, they want to be identified with.

A Distinct Voice for Sales ’ Leveraging Cold Sales Email Templates

The Sales channel aids companies to narrate a compelling story in a strong, distinct voice. Every email sent by the sales team and every demo they give in person reinforces your core commercial argument of why is your product or service fantastic for the client’s business. The success or failure of the argument drives the success or failure of the sale.

This is how cold sales email templates can be leveraged:

  • Emails need to be specific encapsulations of your pitch and narrative, with the objective of leading them to the presentation or the demo.
  • Simplify the outreach templates that are used to contact decision-makers.
  • Recognize the master narrative: the problem and who has it (the recipient!), the differences between yours and existing solutions, and proof points of your product’s superiority.
  • Customize subject lines to show the prospect that the email message was personalized for him or her.
  • Avoid ornate designs. All templates need to be full of text with the exception of relevant screenshots and slides. Don’t let the emails get mistaken for spam or crap owing to excessive design.
  • Use strong call to action at the end of each email, setting up one-on-one interaction physically, or through teleconference or presentation of the demo.

The above tips serve the email sales script for implementation that will reveal the prospects, who are clicking and showing interest. You can embed screenshots or thumbnails of a demo video, hyperlinked to the original source. Email templates need to include links to your site.

The sample templates demonstrate to the prospect that thorough research was done to confirm their business pains. And the messaging should continually bring the prospect’s point of view into consideration while presenting how your solution helps them.

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Cold Sales Email Templates and Scripts that work!

Here are some real email scripts that have worked wonders on a consistent basis. These can work as a starting point, after which they can be molded to your own tone and value-based offering. Here are some sample cold sales emails that work:

  1. Cold Email Template Style: Comparing a Product or Service with a Celebrity Idol or their Attributes

  1. Cold Email Template Style: Use their Sports Enthusiasm To Connect with your Offerings

  1. Cold Email Template Style: Catch Their Attention By Breaking the Norm and Stand Out

  1. Cold Email Template Style: Help your Recipient (But Don’t Pressurize Them)

Cold Calling Scripts that Work!

A cold calling script is actually a training device for new salespeople to mould their conversation likewise and get prompt appointments. The more the caller gets accustomed to the calls they make, the less they rely on a script, and improvise around it.

Here are some cold calling scripts that are direct and personal at the same time, evoking responses on a consistent basis.

  1. Cold Sales Calling Script 1

  1. Cold Sales Calling Script 2

  1. Cold Sales Calling Script 3

  1. Cold Sales Calling Script 4

Sales Email and Call Tracking with Salesmate

Tracking the cold sales emails and planning compelling messages with each of them requires a systematic approach.

Enterprise sales needs to blend multi-touch exercises that require compelling messaging with the rest of the sales funnel. Although a sales deck would be helpful, there should be instances of varied sales narrative for every funnel element.

Try Salesmate, a comprehensive sales intelligence partner that can help you track and monitor emails, and be in top of your game. It also helps you to track and record sales calls seamlessly.

Recommanded Reading: Seamless Call Tracking Now Available for iOS and Android Apps

Knowing when your prospects’ attention is on your offering can be invaluable in this regard. With Salesmate, send a perfect follow up email in seconds when your emails get opened so that you can schedule meetings and win deals at that very moment! Automate the entire sales playbook with the email template libraries and then track, and organize the conversations for every prospect and deal seamlessly. Know more about Salesmate Email Tracking here.

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Sruti Raizada

Digital Marketing Manager

Cold Email Templates That Exploded Our Revenue by 273%!

We built two consulting agency businesses from scratch using these techniques. Download now!