Imagine this: You are a sales manager tasked with choosing the perfect CRM.” Your team is stretched thin, struggling to manage leads, follow-ups are slipping through the cracks, and reporting takes forever.
Almost 64% of companies say that CRM tools are more impactful or are very impactful for sales teams as they show higher satisfaction.
There is a clear need for a seamless CRM, but with so many options, where do you begin?
If you’re torn between Pipedrive and HubSpot, both can streamline your business though each has a unique approach.
In this Pipedrive vs HubSpot guide, we will explore features, pricing, integrations and look through the pros and cons of each platform so you can confidently choose the CRM that best suits your team's needs.
Let's dive in...
Pipedrive vs HubSpot: At a glance
Before starting the Pipedrive vs HubSpot comparison, let's take a quickly understand both the apps:
Overview of Pipedrive
Pipedrive is a sales-oriented CRM designed to help businesses manage leads, track sales activity, and close more deals efficiently.
It has an intuitive user interface and customizable features, making it suitable for small- to medium-sized businesses that aim to streamline the sales process.
This CRM solution is tailored for sales teams seeking an organized and efficient way to manage their sales pipelines. Pipedrive focuses on simplicity and core sales features, making it perfect for businesses prioritizing sales processes optimization.
Overview of HubSpot
HubSpot is an AI-powered CRM and a unified system integrating marketing, sales, customer service hub, content management, operations, and commerce.
This powerful CRM is designed to be intuitive and user-friendly, providing unified customer data across sales and marketing teams. HubSpot offers a range of 1600 integrations to help businesses adapt to their various needs.
For businesses seeking a complete solution to manage and grow their customer relationships, HubSpot provides tools tailored to enhance engagement and streamline business operations.
After an overview, let's find out the brief of HubSpot vs Pipedrive CRM to know the important details:
| Criteria | Pipedrive | HubSpot |
| Primary focus | Sales pipeline management | Comprehensive CRM (sales, marketing, customer service) |
| User interface | Simple, user-friendly | Feature-rich interface |
| Key strengths | Sales-focused features, customizable pipelines | Advanced marketing automation, AI tools in a single platform |
| Automation | Basic automation, sales-focused | Extensive automated workflows, AI-powered tools |
| Pricing | $12/user/month | $20/user/month |
| Best for | Limited marketing tools, basic reporting | Higher cost for premium features, onboarding fees |
| Customer support | 24/7 live chat, and phone support on higher plans | Email and chat on lower plans, dedicated support at premium |
HubSpot vs Pipedrive: Key differences at a glance
Did you know that leveraging CRM software can increase sales by 29%? While comparing HubSpot CRM vs. Pipedrive, there are several key distinctions to consider:
Pipedrive & HubSpot: Pricing comparison
Understanding their pricing structure in HubSpot and Pipedrive comparison is crucial for making an informed decision.
Pipedrive pricing:
- Essential plan: Priced at $12/user/month, this plan provides basic CRM functionalities suitable for small teams, including contact management.
- Advanced plan: At $24/user/month, it introduces enhanced communication tools, including email integration and workflow automation.
- Professional plan: For $49/user/month, this plan offers AI powered sales, proposal management with e-signatures and streamlined lead generation and team management.
- Power plan: This plan costs $59/user/month and includes project planning, tracking and delivery, 24/7 customer support, and more.
- Enterprise plans: At $79/user/month, enhanced security options, complete access to all the features, unlimited reports and customizations, and more.
HubSpot pricing:
When starting up, HubSpot tends to offer a free plan for starting companies to kick-up their sales with the necessary features available:
- Starter: Starting at $20/user/month, this tier offers essential tools suitable for small teams or startups.
- Professional: Beginning at $100/user/month, including features like forecasting, sequences, playbooks, and more.
- Enterprise: The plan begins at $150/user/month. This tier provides extensive features like custom objects, predictive lead scoring, consumption intelligence and more designed for scaling large enterprises.
Pipedrive vs. HubSpot: Which is easier to setup?
With its streamlined, sales-focused pipeline management, Pipedrive has an advantage over HubSpot in terms of setup and ease of use:
Pipedrive set-up
Pipedrive is easy to set up and is built specifically for sales team. The setup process is quick, with a visual sales pipeline that users can customize with just a few clicks.
Its onboarding focuses on getting sales reps up and running efficiently without extensive training.
Pipedrive is dedicated to sales functions, users find that they can adapt to the system quickly and start managing sales deals simultaneously.
HubSpot set-up
On the other hand, HubSpot offers a wider range of tools, including marketing, customer service, and operations features.
While this provides a comprehensive CRM experience, it also adds complexity to the setup. Getting HubSpot fully operational may take more time and resources, especially if teams want to configure and integrate its various hubs.
However, HubSpot provides guided onboarding resources and support, making it manageable for those willing to invest time in learning the platform.
HubSpot or Pipedrive: Features comparison
1. Sales pipeline management
Pipedrive: It offers a highly visual, customizable sales pipeline with a drag-and-drop interface, allowing the sales teams to track deals efficiently.
HubSpot: The tool provides a comprehensive pipeline management system integrated with other sales tools, facilitating seamless tracking and deal management.
2. Reporting and Analytics
Pipedrive: The sales-centric built-in reporting with customizable dashboards helps focus on deal progress and sales KPIs.
HubSpot: It delivers advanced analytics and reporting, offers insights across marketing, sales, and customer service activities, and supports data-driven decision-making.
3. Customization and scalability
Pipedrive: Offering customization options suitable for small to medium-sized businesses, with features that can scale with business growth.
HubSpot: The high customization and scalability make it better for businesses of all sizes, including large enterprises with complex needs.
4. Support and customer service
Pipedrive: The CRM provides 24/7 live chat support across all plans, with phone support available in higher-tier plans. It also offers a knowledge base.
HubSpot: Offers email and chat support in lower-tier plans, with support available in higher-tier plans. Access to the HubSpot Academy provides comprehensive learning resources.
HubSpot & Pipedrive: AI rich features
If we compare Pipedrive vs HubSpot AI features in their CRM platform to enhance sales and marketing functions:
HubSpot AI features:
HubSpot AI has Breeze embraced as a customer platform, offering various features that include:
- Breeze copilot: An AI assistant that helps users with tasks in HubSpot, utilizing generative AI and CRM existing data to improve efficiency.
- Breeze agents: AI-powered tools designed to automate workflows in areas like content marketing, social media, sales prospecting, and customer service.
- Breeze intelligence: Provides data enrichment to offer a unified view of the customer, enhancing decision-making and personalization.
These features boost productivity, automate tasks, and provide deeper customer insights.
Pipedrive AI Features:
Pipedrive has developed a suite of AI tools to streamline the sales process:
- AI sales assistant: Analyzes sales data to offer actionable insights, recommend high-priority deals, and suggest next steps to improve sales performance.
- AI email generator: Creates personalized emails based on simple prompts, saving time and enhancing communication.
- AI-powered marketplace search: Utilizes NLP to help users find relevant third-party tools in Pipedrive's marketplace, streamlining workflows and boosting revenue.
These AI capabilities are designed to automate routine tasks, enhance communication, and improve decision-making in sales workflows.
Pipedrive HubSpot integration
HubSpot Pipedrive integration can enhance sales and marketing operations by ensuring seamless import data that flows between platforms. Here is how you can achieve this integration.
HubSpot offers a native integration with Pipedrive through its app Marketplace.
Custom API Integration:
For businesses with specific requirements, developing a custom integration using the APIs of both platforms is an option:
- Obtain API keys
- Develop the integration
- Field mapping
- Automation
Considerations for integration:
- Data mapping
- Sync direction
- Testing
Integrating Pipedrive with HubSpot allows you to streamline operations, automate workflows, and improve team collaboration, leading to better sales opportunities and outcomes.
HubSpot vs Pipedrive: Pros & cons summary
In this Pipedrive vs HubSpot CRM comparison journey, there are various advantages and disadvantages of both tools, let's know them:
HubSpot pros:
- Comprehensive CRM
- Free plan
- Advanced automation
HubSpot cons:
- Expensive (for advanced features)
- Complex setup
Pipedrive pros:
- User-friendly
- Affordable
- Visual sales pipeline
Pipedrive cons:
- Limited marketing tools
- Lesser integrations than HubSpot
HubSpot vs. Pipedrive: Which one is the best?
Pipedrive vs HubSpot, every detail, for now, has been shared with you regarding both the effective CRM. But you can find the main answer in the section about which one is a better alternative to choose amongst them:
Why should you choose HubSpot?
- An all-in-one platform integrating sales, marketing, customer service, and operations, making it ideal for businesses seeking a unified solution.
- Scalable with its extensive features and advanced automation, HubSpot scales well for growing businesses that need more than just sales management.
- Advanced analytics provides deep insights with attribution reporting and analytics, making it valuable for decision-making across various teams.
Why should you choose Pipedrive?
- Sales-centric with a primary focus on sales pipeline management is perfect for teams that need a tool to track deals and close more sales.
- Ease of use with its intuitive visual interface, Pipedrive is easy to set up and use, making it ideal for smaller teams and new to using CRM software.
- Quick setup and customization allow users to customize pipelines and workflows to suit their specific sales process, making it flexible and accessible.
Final verdict: Each CRM shines in its way, HubSpot is best for comprehensive needs across departments, while Pipedrive excels as a simple, powerful, sales-appropriate CRM.
Salesmate: A convenient CRM for every business
Salesmate is a perfect all-in-one CRM solution that balances affordability with its rich set of sales, marketing, and customer service features. It is ideal for small to medium-sized businesses seeking a unified and powerful tool.
Key features
Salesmate offers a customizable sales pipeline with intuitive deal tracking and visualizations that can help streamline the sales process and help sales reps stay organized.
Standout: Simple drag-and-drop features and deal prioritization tools.
Advanced automation tools for follow-ups, email sequences, task reminders, and workflows minimize repetitive tasks and help users effectively engage prospects.
Standout: Flexible automation tailored for better user behavior, enabling personalized outreach at scale.
3. Multi-channel communication
Salesmate helps in cross team communication with an shared team inbox. Automated emails, SMS, and calls, allowing teams to stay connected with leads across channels.
Standout: Built-in calling and text messaging without needing external tools, making it easy to reach leads anytime.
4. Email marketing tool
It includes email marketing, customizable email campaigns, and reporting, which allows marketing and sales teams to keep track of results.
Standout: Email templates that integrate directly into sales workflows.
Salesmate provides advanced reporting and analytics to track sales activities, monitor team performance, and make data-driven decisions.
Standout: Real-time dashboards and customizable reports tailored as per business metrics.
Salesmate integrates with platforms like Zapier, providing flexibility to connect with tools like Slack.
Standout: Integrations and better API support make it scalable as businesses evolve continuously.
Bottom line
In Pipedrive vs HubSpot, it is essential to weigh their strengths against your business's unique needs.
Pipedrive is a perfect option for sales-focused teams who want a user-friendly, visually oriented CRM for sales pipeline management without the complexity of cross-team access.
On the other hand, HubSpot is an all-in-one CRM with multiple tools for sales, marketing, and customer service, making it an amazing fit for growing businesses willing to invest in a fully featured platform.
If you’re looking for an effective middle ground, Salesmate emerges as a powerful alternative. It balances ease of use with an extensive range of features across sales, marketing, and customer support.
With its user-friendly design, flexible, customizable pipelines, advanced automation, and integrated communication tools, Salesmate provides businesses with a streamlined CRM experience.
Frequently asked questions
1. Which CRM is better for small businesses, Pipedrive or HubSpot?
For all small businesses focusing on sales, Pipedrive tends to be apt with its user-friendly, sales-centric design and affordable pricing.
HubSpot mainly suits the people who need a broader platform with sales hub as well as marketing hub, especially if you plan for future expansion.
2. Can HubSpot features justify its higher cost compared to the Pipedrive?
HubSpot's CRM higher costs can be justified by its extensive features, including advanced automation, built-in marketing tools, and comprehensive reporting, which offer a more integrated solution than Pipedrive.
3. HubSpot or Pipedrive, which CRM is easier to integrate with other business tools?
Compared to Pipedrive vs HubSpot, both offer extensive integration capabilities with business tools. HubSpot marketplace features over 1500 integrations, including popular apps like Slack, Zoom, and Mailchimp, allowing businesses to connect their tools seamlessly.
Pipedrive offers over 500 apps, enabling users to integrate tools across their revenue cycle. Besides, the choice between the two depends on your specific integration needs and tools for use.
4. Is Pipedrive suitable for large-scale operations?
Yes, Pipedrive is suitable for large-scale operations. Its enterprise plan offers features tailored to extensive business needs and includes unlimited customization options.
These capabilities ensure that Pipedrive can effectively offer the complexities of large organizations.
5. Can HubSpot be used by only sales teams like Pipedrive?
HubSpot is designed to serve multiple departments beyond sales, including marketing, customer services, and operations. Its comprehensive suite of tools supports various functions, making it suitable for those seeking an all-in-one platform.
Pipedrive primarily focuses on sales pipeline management, catering specifically to sales teams.
Key Takeaways
Imagine this: You are a sales manager tasked with choosing the perfect CRM.” Your team is stretched thin, struggling to manage leads, follow-ups are slipping through the cracks, and reporting takes forever.
Almost 64% of companies say that CRM tools are more impactful or are very impactful for sales teams as they show higher satisfaction.
There is a clear need for a seamless CRM, but with so many options, where do you begin?
If you’re torn between Pipedrive and HubSpot, both can streamline your business though each has a unique approach.
In this Pipedrive vs HubSpot guide, we will explore features, pricing, integrations and look through the pros and cons of each platform so you can confidently choose the CRM that best suits your team's needs.
Let's dive in...
Pipedrive vs HubSpot: At a glance
Before starting the Pipedrive vs HubSpot comparison, let's take a quickly understand both the apps:
Overview of Pipedrive
Pipedrive is a sales-oriented CRM designed to help businesses manage leads, track sales activity, and close more deals efficiently.
It has an intuitive user interface and customizable features, making it suitable for small- to medium-sized businesses that aim to streamline the sales process.
This CRM solution is tailored for sales teams seeking an organized and efficient way to manage their sales pipelines. Pipedrive focuses on simplicity and core sales features, making it perfect for businesses prioritizing sales processes optimization.
Overview of HubSpot
HubSpot is an AI-powered CRM and a unified system integrating marketing, sales, customer service hub, content management, operations, and commerce.
This powerful CRM is designed to be intuitive and user-friendly, providing unified customer data across sales and marketing teams. HubSpot offers a range of 1600 integrations to help businesses adapt to their various needs.
For businesses seeking a complete solution to manage and grow their customer relationships, HubSpot provides tools tailored to enhance engagement and streamline business operations.
After an overview, let's find out the brief of HubSpot vs Pipedrive CRM to know the important details:
HubSpot vs Pipedrive: Key differences at a glance
Did you know that leveraging CRM software can increase sales by 29%? While comparing HubSpot CRM vs. Pipedrive, there are several key distinctions to consider:
Pipedrive & HubSpot: Pricing comparison
Understanding their pricing structure in HubSpot and Pipedrive comparison is crucial for making an informed decision.
Pipedrive pricing:
HubSpot pricing:
When starting up, HubSpot tends to offer a free plan for starting companies to kick-up their sales with the necessary features available:
Pipedrive vs. HubSpot: Which is easier to setup?
With its streamlined, sales-focused pipeline management, Pipedrive has an advantage over HubSpot in terms of setup and ease of use:
Pipedrive set-up
Pipedrive is easy to set up and is built specifically for sales team. The setup process is quick, with a visual sales pipeline that users can customize with just a few clicks.
Its onboarding focuses on getting sales reps up and running efficiently without extensive training.
Pipedrive is dedicated to sales functions, users find that they can adapt to the system quickly and start managing sales deals simultaneously.
HubSpot set-up
On the other hand, HubSpot offers a wider range of tools, including marketing, customer service, and operations features.
While this provides a comprehensive CRM experience, it also adds complexity to the setup. Getting HubSpot fully operational may take more time and resources, especially if teams want to configure and integrate its various hubs.
However, HubSpot provides guided onboarding resources and support, making it manageable for those willing to invest time in learning the platform.
HubSpot or Pipedrive: Features comparison
1. Sales pipeline management
Pipedrive: It offers a highly visual, customizable sales pipeline with a drag-and-drop interface, allowing the sales teams to track deals efficiently.
HubSpot: The tool provides a comprehensive pipeline management system integrated with other sales tools, facilitating seamless tracking and deal management.
2. Reporting and Analytics
Pipedrive: The sales-centric built-in reporting with customizable dashboards helps focus on deal progress and sales KPIs.
HubSpot: It delivers advanced analytics and reporting, offers insights across marketing, sales, and customer service activities, and supports data-driven decision-making.
3. Customization and scalability
Pipedrive: Offering customization options suitable for small to medium-sized businesses, with features that can scale with business growth.
HubSpot: The high customization and scalability make it better for businesses of all sizes, including large enterprises with complex needs.
4. Support and customer service
Pipedrive: The CRM provides 24/7 live chat support across all plans, with phone support available in higher-tier plans. It also offers a knowledge base.
HubSpot: Offers email and chat support in lower-tier plans, with support available in higher-tier plans. Access to the HubSpot Academy provides comprehensive learning resources.
HubSpot & Pipedrive: AI rich features
If we compare Pipedrive vs HubSpot AI features in their CRM platform to enhance sales and marketing functions:
HubSpot AI features:
HubSpot AI has Breeze embraced as a customer platform, offering various features that include:
These features boost productivity, automate tasks, and provide deeper customer insights.
Pipedrive AI Features:
Pipedrive has developed a suite of AI tools to streamline the sales process:
These AI capabilities are designed to automate routine tasks, enhance communication, and improve decision-making in sales workflows.
Pipedrive HubSpot integration
HubSpot Pipedrive integration can enhance sales and marketing operations by ensuring seamless import data that flows between platforms. Here is how you can achieve this integration.
HubSpot offers a native integration with Pipedrive through its app Marketplace.
Custom API Integration:
For businesses with specific requirements, developing a custom integration using the APIs of both platforms is an option:
Considerations for integration:
Integrating Pipedrive with HubSpot allows you to streamline operations, automate workflows, and improve team collaboration, leading to better sales opportunities and outcomes.
HubSpot vs Pipedrive: Pros & cons summary
In this Pipedrive vs HubSpot CRM comparison journey, there are various advantages and disadvantages of both tools, let's know them:
HubSpot pros:
HubSpot cons:
Pipedrive pros:
Pipedrive cons:
HubSpot vs. Pipedrive: Which one is the best?
Pipedrive vs HubSpot, every detail, for now, has been shared with you regarding both the effective CRM. But you can find the main answer in the section about which one is a better alternative to choose amongst them:
Why should you choose HubSpot?
Why should you choose Pipedrive?
Final verdict: Each CRM shines in its way, HubSpot is best for comprehensive needs across departments, while Pipedrive excels as a simple, powerful, sales-appropriate CRM.
Salesmate: A convenient CRM for every business
Salesmate is a perfect all-in-one CRM solution that balances affordability with its rich set of sales, marketing, and customer service features. It is ideal for small to medium-sized businesses seeking a unified and powerful tool.
Key features
1. Sales pipeline management
Salesmate offers a customizable sales pipeline with intuitive deal tracking and visualizations that can help streamline the sales process and help sales reps stay organized.
Standout: Simple drag-and-drop features and deal prioritization tools.
2. Marketing automation
Advanced automation tools for follow-ups, email sequences, task reminders, and workflows minimize repetitive tasks and help users effectively engage prospects.
Standout: Flexible automation tailored for better user behavior, enabling personalized outreach at scale.
3. Multi-channel communication
Salesmate helps in cross team communication with an shared team inbox. Automated emails, SMS, and calls, allowing teams to stay connected with leads across channels.
Standout: Built-in calling and text messaging without needing external tools, making it easy to reach leads anytime.
4. Email marketing tool
It includes email marketing, customizable email campaigns, and reporting, which allows marketing and sales teams to keep track of results.
Standout: Email templates that integrate directly into sales workflows.
5. Sales reporting
Salesmate provides advanced reporting and analytics to track sales activities, monitor team performance, and make data-driven decisions.
Standout: Real-time dashboards and customizable reports tailored as per business metrics.
6. Integrations
Salesmate integrates with platforms like Zapier, providing flexibility to connect with tools like Slack.
Standout: Integrations and better API support make it scalable as businesses evolve continuously.
Bottom line
In Pipedrive vs HubSpot, it is essential to weigh their strengths against your business's unique needs.
Pipedrive is a perfect option for sales-focused teams who want a user-friendly, visually oriented CRM for sales pipeline management without the complexity of cross-team access.
On the other hand, HubSpot is an all-in-one CRM with multiple tools for sales, marketing, and customer service, making it an amazing fit for growing businesses willing to invest in a fully featured platform.
If you’re looking for an effective middle ground, Salesmate emerges as a powerful alternative. It balances ease of use with an extensive range of features across sales, marketing, and customer support.
With its user-friendly design, flexible, customizable pipelines, advanced automation, and integrated communication tools, Salesmate provides businesses with a streamlined CRM experience.
Frequently asked questions
1. Which CRM is better for small businesses, Pipedrive or HubSpot?
For all small businesses focusing on sales, Pipedrive tends to be apt with its user-friendly, sales-centric design and affordable pricing.
HubSpot mainly suits the people who need a broader platform with sales hub as well as marketing hub, especially if you plan for future expansion.
2. Can HubSpot features justify its higher cost compared to the Pipedrive?
HubSpot's CRM higher costs can be justified by its extensive features, including advanced automation, built-in marketing tools, and comprehensive reporting, which offer a more integrated solution than Pipedrive.
3. HubSpot or Pipedrive, which CRM is easier to integrate with other business tools?
Compared to Pipedrive vs HubSpot, both offer extensive integration capabilities with business tools. HubSpot marketplace features over 1500 integrations, including popular apps like Slack, Zoom, and Mailchimp, allowing businesses to connect their tools seamlessly.
Pipedrive offers over 500 apps, enabling users to integrate tools across their revenue cycle. Besides, the choice between the two depends on your specific integration needs and tools for use.
4. Is Pipedrive suitable for large-scale operations?
Yes, Pipedrive is suitable for large-scale operations. Its enterprise plan offers features tailored to extensive business needs and includes unlimited customization options.
These capabilities ensure that Pipedrive can effectively offer the complexities of large organizations.
5. Can HubSpot be used by only sales teams like Pipedrive?
HubSpot is designed to serve multiple departments beyond sales, including marketing, customer services, and operations. Its comprehensive suite of tools supports various functions, making it suitable for those seeking an all-in-one platform.
Pipedrive primarily focuses on sales pipeline management, catering specifically to sales teams.
Riyanshi Chaplot
Riyanshi is an enthusiastic content creator and SEO strategist at Salesmate who curates information on marketing, sales, and customer experience. She loves to explore new places and meet new people when she is not working.