It’s not always easy for new lawyers to find clients for their new practices. Sometimes it’s simply because they are not spending enough time on business development. Other times, they waste time doing the wrong activities or they fail to connect with potential clients.
The following are a few techniques that new lawyers can use to market themselves ’ get their names out there and find clients.
While networking isn’t an appealing endeavor for a lot of people, it’s absolutely crucial for anyone who is starting a new business, lawyers included. It’s common for new attorneys to only network with other attorneys, but that means that they are missing out on countless opportunities. Anyone, from any profession, has the potential to need a lawyer at some point. So, it’s important for new lawyers to network with people from all different types of businesses.
It’s easy to find networking opportunities in the local area. Facebook, LinkedIn, Meetup.com, or other social networking sites always have events posted. The more people you meet, the more potential clients you have. It’s a numbers game, just like sales. You have to get your bluehost name out there, but when you do, the business will follow. And it’s usually free. As Vivian Sobers posted on the , ’’My very first client came from mentioning to an old colleague that I had started my own practice. What did I learn? Networking is the cheapest form of advertisement.’’
The new technique for growing a law business is asking for referrals. It goes hand-in-hand with networking’it’s the next logical step.
A lot of lawyers get most of their business from referrals, and that’s a wonderful thing, but the point is that it doesn’t just happen all by itself. The people who get these referrals are lawyers who cultivated them.
If you are a new lawyer who is getting started, some great referral sources include:
The name of the game for getting referrals and filling up , is to get your name out there. Which brings us to another way to do that’online.
Online marketing offers lawyers opportunities to network and ask for referrals. But there are some other important things you can do to create your online presence.
Lawyers who are just starting out have their work cut out for them. But with the techniques above, persistence and patience, it is possible to have a thriving law practice.