Convincing someone to spend their valuable money is a tough job, especially when you are operating on a recurring revenue model.
Making a buying decision is tough in SaaS sales. Businesses have to think about their budget as it isn’t just a one time purchase but a long-term commitment.
As SaaS sales rep, you need to gain trust and persuade potential prospects to convert them into paying customers
It’s essential to take every step carefully. It is undoubtedly difficult but you need to stay determined and find ways to close deals quickly.
Action is the foundation key to all success – Pablo Picasso
Some deals aren’t given the attention they need, and some aren’t approached in the right way, which is why most of them slip through the crack. In SaaS sales, you cannot afford to miss a single opportunity. If there is a deal in the pipeline that has a high possibility of closing, then timely attention should be given to it. In SaaS sales, you cannot waste a single minute, take every step necessary quickly to push the deal towards the closing stage of the sales pipeline.
While chasing opportunities, sales reps tend to miss out on prospects who are genuinely interested in the product. Don’t miss out on the buying signals. Make a list of high-quality deals and check if those prospects are ready for purchasing your product. In SaaS sales, you need to stay alert for acting in real-time.
Below are a few examples of such signals
If the prospect seems interested, you need to take the next step as soon as possible and direct them toward the final closing stage.
For closing SaaS deals faster, you need to make your potential buyer act quickly. One of the best ways of doing this is by creating a sense of urgency.
The SaaS sales process is very long. The prospect might forget most of the things you said during the initial stages of the sales process. You need to press the rewind button and remind your prospects about the benefits they will receive by purchasing your product.
Prospects won’t reach the finish line on their own. You need to nudge them continuously. Make sure you follow-up with your prospects consistently. Your prospects might be busy so don’t just call once or send one follow-up email and forget.
When money is involved, most prospects have the cloud of doubt hovering over their head. So speak to your prospects and address all their concerns.
Once you manage to gain the trust and confidence of the potential prospect, you can use the direct or indirect closes technique for converting the deal into sales.
SaaS sales is, without a doubt challenging. However, there are many top sales performers who are closing the deals and meeting their sales targets. All it needs is unwavering determination and the right approach. Do not give up easily, try your best to convert a SaaS sales deal. Use the best CRM software to manage and nurture your SaaS sales deals.
Salesmate CRM is one of the best sales tools that helps you manage different aspects of your b2b sales. Through its insightful reports, you can track your performance to see what’s not working. With its automation, you can save a lot of time. This advanced CRM has many other excellent features that can help you at different stages of the sales process to improve your closure rate.