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21 Best lead generation tools & software 2022

21 Best lead generation tools & software in 2024

Introducing lead generation software to your business enables you to cut down the time wasted on manual tasks, drive better outcomes of your efforts of getting new leads, and increase sales opportunities.

As 61% of marketers consider lead generation one of the top challenges, lead generation tools augment your business by automating and refining your prospecting process.

To make your decision process more accessible, I have listed the top lead generation tools & software for lead generation with their features and pricing.

What is lead generation software?

Lead generation software is a platform that empowers your marketing and sales team to drive more leads and supports the entire lead generation process.

Lead generation tools enable your team to automate various processes, capture leads from different sources, access customer data, and keep you updated at each stage.

What are the factors for choosing the best lead generation tool?

Selecting the best software for lead generation can become complex if you don’t know your exact requirement.

Do you need advanced features? Or do you want the lead generation tool to integrate with your existing applications?

For every requirement, there’s a different lead generation tool.

So, let’s look at the main factors that make up the best lead generation platform.

1. Easy to operate

Your sales and marketing teams are experts in their field; however, they might not be highly tech-savvy.

The best lead generation software has an intuitive interface and a training course for your team’s better understanding.

2. Affordable 

Find out what the base price of your software is and whether they’re charging for any upgrades or add-ons.

For example, if you want a marketing automation feature in your software, you must check how many contacts the subscription plan includes. And additional cost if you want to get more contacts.

3. Offers integrations

Any lead generation software you invest in must offer integration with all business-oriented apps. This helps you save time from switching between multiple platforms.

4. Automation

You can save time and automate essential tasks such as data entry, lead management, analyzing data, lead scoring, and nurturing.

So, look for lead generation tools that provide features that can add more value to your overall business process.

5. Analytics and forecasting

Analytics helps to build an effective lead generation campaign that will drive more high-quality leads for the business.

Any lead generation software with powerful analytics reporting and forecasting features will be great for the business.

Many powerful tools for lead generation in the list below offer multiple features in one.

Let’s start with our list of the top 21 lead generation tools.

21 Best Lead Generation tools & software in 2024

Selecting the best lead generation tool is crucial as it will be responsible for the outcome of your sales team’s efforts. So, ensure you pick the right lead generation software for your company.

Check out each lead generation software’s best features and discover the ideal one for your business.

1. Salesmate

Salesmate is a unified customer platform and lead generation CRM that offers result-driven features such as sales & marketing automation, analytics reports, lead generation, lead management, and many more.


It is an all-in-one solution to capture, prioritize, qualify, nurture and convert leads.

You can streamline your entire lead generation and qualification process with robust features such as Web Forms, Live Chat, Marketing Automation, Lead Scoring, Email Automation, and Meeting Scheduler.

Moreover, Salesmate integrates with 700+ applications, so your team doesn’t have to switch between multiple platforms.

Key features

  • Web Forms
  • Live chat & Chat Journeys
  • Meeting Scheduler 
  • Marketing Automation
  • Drag and drop builder
  • Automated lead scoring
  • Contact & lead management
  • Sales cadence
  • Sales Reports & Forecasting


Salesmate offers a 15-days free trial.

  • Basic plan: $23/month 
  • Pro plan: $39/month
  • Business plan: $63/ month
  • The enterprise plan is customizable as per the customer’s requirements.
Effortless lead generation, just for you!

Effortless lead generation, just for you!

Generate leads faster and more effectively with Salesmate.

Explore Lead Generation

2. Zendesk Sell

Zendesk is a sales CRM tool helping businesses to maintain sales pipeline visibility, enhance productivity, and grow revenue.

Zendesk Sell

It offers engagement tools for lead generation and prospecting.

Zendesk Sell’s built-in sales engagement tools will enable you to grow your customer base through email outreach using custom templates.

You can engage and nurture your leads with automation. Such email marketing tools can help you engage better and convert more leads into customers.

Key features

  • Lead qualification 
  • Sales pipeline 
  • Custom templates
  • Lead distribution
  • Email integration with tracking 
  • Power dialer
  • Bulk outreach


  • Team plan: $19/month
  • Growth plan: $49/month
  • Professional plan: $99/month

3. Salesforce

Salesforce is one of the leading cloud-based CRM and leads management software. It is a user-friendly lead generation tool for managing your sales-qualified leads, customers, and team.


Salesforce lets you build web forms to capture leads from the website or landing pages.

Plus, it integrates with various marketing and sales tools to boost your business and provide better customer service.

Salesforce also provides lead capture forms to capture leads in your system directly.

Key features

  • Web Forms
  • Contact and lead management
  • Lead assignment and routing 
  • Workflow and approval automation
  • Mass email
  • Email templates
  • Pipeline and forecast management
  • Sales engagement and insights 
  • Google apps integration  
  • Salesforce mobile app


  • Essential plan: $25/month 
  • Professional plan: $75/month
  • Enterprise plan: $150/month
  • Unlimited plan: $300/month

4. Pipedrive

Pipedrive is an easy-to-use CRM and pipeline management software. It potentially supports generating sales-qualified leads to grow your business.


Pipedrive offers a lead generation tool add-on, namely LeadBooster, starting from $32.50(per company per month, billed annually).

You can capture high-quality leads derived from inbound and outbound marketing efforts.

 Key features

  • Email builder
  • Email analytics
  • Email marketing automation
  • Automation
  • Multiple communication channels
  • Sales insights and reports
  • Marketplace integration


  • Essential plan: $9.90/month 
  • Advanced plan: $19.90/month 
  • Professional plan: $39.90/month 
  • Enterprise plan: $59.90/month

5. HubSpot CRM

HubSpot CRM is an all-in-one platform that enables your team to chase business opportunities with its powerful insights and reports.


It provides marketing, sales, and CMS hubs to perform business tasks effectively.

HubSpot CRM has features like live chat, email tracking, and a meeting scheduler that contribute to lead generation. Plus, it offers integration with hundreds of business-oriented apps to conduct marketing, sales, and customer support services.

Key features

  • Email tracking 
  • Prospect tracking
  • Meeting scheduler
  • Live chat
  • Reporting dashboard
  • Company insights
  • Deal tracking


  • Starter plan: $45/month
  • Professional plan: $450/month
  • Enterprise plan: $1200/month
Affordable & better HubSpot alternative!

Affordable & better HubSpot alternative!

Check out how Salesmate is a better choice than HubSpot.

Salesmate vs. Hubspot

6. EngageBay

EngageBay is a reliable CRM solution for marketing, sales, and customer support teams. It offers extensive support to enhance your lead generation efforts through its marketing suite.


EngageBay provides effective tools such as email marketing, automation, email template builder, social suit, etc., to grow your business.

It offers integration with some of the most useful business-oriented apps.

Key features

  • Web forms
  • Live chat
  • Appointment scheduling
  • Contact management
  • Deal management
  • Marketing automation
  • Email templates
  • Email automation 
  • Email sequence 
  • Landing page creation
  • Web analytics


  • Basic plan: $14.99/month 
  • Growth plan: $49.99/month 
  • Pro plan: $99.99/month

7. Agile CRM 

 Agile CRM is a powerful customer relationship management and best marketing automation tool for sales and marketing teams.

Agile CRM

It offers suits that have marketing automation, sales enablement, CRM, and help desk capabilities to manage the entire sales pipeline.

It has a marketing automation suite that helps to reach the maximum number of prospective audiences to generate leads for the business.

Key features

  • Form builder
  • Email marketing
  • Email templates builder 
  • Appointment scheduling
  • Custom data fields
  • Email tracking
  • Reports and analytics
  • Canned responses


  • Free plan: $0/month
  • Starter plan: $8.99/month
  • Regular plan: $ 29.99/month
  • Enterprise plan: $ 47.99/month 

8. Keap 

Keap is a powerful lead generation tool helping businesses to manage customers’ data in one place, building strong communication and relationships with their prospects.


It helps making business handling easier with its automation tool that streamlines all your lead generation, marketing, and sales processes.

It offers useful features like recurring payments, quotes, and invoicing.

Key features

  • Automated lead capture & follow-up 
  • Appointments 
  • Email marketing
  • Text marketing
  • Lead & client management
  • Sales & marketing automation
  • Sales pipeline
  • Marketing analytics


  • Pro plan: $129/month 
  • Max plan: $199/month
  • Max classic is customizable
An affordable alternative that is a keeper!

An affordable alternative that is a keeper!

Save massive money and check out an affordable alternative to Keap.

Salesmate vs. Keap

9. Beaconstac

Beaconstac is a QR Code generator platform that lets businesses of all sizes create a variety of QR Codes for marketing and lead generation. You can use it to create digital business cards with QR Codes for networking or add relevant types of QR Codes at various customer touchpoints to redirect them to a contact form or even make it a part of your emails.

Beaconstac’s QR Code generator has excellent security features with enterprise-level SSO, GDPR compliance, and SOC2 Type 1 & Type 2 certification. It has an intuitive dashboard, is extremely easy to use, and comes with bulk and custom creation options so that you can adapt to multiple channels for lead generation through one single platform.

Key features

  • Google analytics integration
  • Quick customer support
  • Enterprise-ready solution
  • Custom QR Code options
  • Different types of QR Codes
  • Bulk QR Code creation
  • Real-time scannability scores
  • GPS location-enabled QR Codes


  • Free trial available
  • Starter – $5/month
  • Lite – $15/month
  • Pro – $49/month
  • Plus – $99/month
  • Enterprise – custom quote

10. OnePage CRM

OnePageCRM is a customer relationship management software helping businesses to automate their lead generation efforts and boost sales.

OnePage CRM

OnePageCRM is effectively serving small and mid-size businesses.

It has a simple interface which makes it easy to use. Manage work anytime, anywhere with OnePageCRM’s iOS and Android mobile apps.

Key features

  • Sales Automation 
  • Contact Management 
  • Pipeline Management 
  • Email Management 
  • Reporting 
  • Team Collaboration 
  • Mobile Sales CRM 
  • AI-Powered Route Planner 
  • Business Card Scanner 
  • Integrations 


  • Professional plan: $9.95/month 
  • Business plan: $19.95/month 

11. Mailmunch 

Mailmunch is a robust email marketing and lead generation tool. It helps turn your web visitors into leads by engaging with them through nurturing emails. 


 It offers opt-in forms to capture leads from your website and high-performing landing pages. Also, you can customize your emails and make them more personal to catch your recipient’s attention. 

Key features  

  • Opt-in forms 
  • Email Marketing 
  • Email templates 
  • Email automation 
  • Premium Templates 
  • Integration 
  • Marketing Analytics 


  • Advanced plan: $19.90/month 
  • Professional plan: $39.90/month 
  • Enterprise plan: $59.90/month 

12. OptinMonster 

OptinMonster is one of the most reliable lead generation platforms for small businesses, bloggers, marketing agencies, and eCommerce websites.


It makes catching your audience’s attention easier with features like mobile-friendly popups, yes/no forms, custom success messages, and MonsterEffects.

OptinMonster lets you build successful email campaigns to generate quality leads. 

Key features

  • Email marketing 
  • Drag n drop builder 
  • Targeted campaigns 
  • Campaign triggers 
  • Premium Templates 
  • Seamless integrations 
  • Actionable insights 


  • Basic plan: $16/month 
  • Plus plan: $32/month 
  • Pro plan: $49/month 
  • Growth plan: $ 82/month 

13. MailChimp

MailChimp is a popular email marketing and automation software that is serving globally. Drag and drop email builder is one of its best features.


 Mailchimp is an all-in-one tool for marketing professionals to manage and communicate with existing customers and prospects. You can design beautiful email campaigns, manage contacts and analyze business opportunities with powerful analytics. 

Key features

  • Pop up forms 
  • Email automation 
  • Email marketing 
  • Custom Templates 
  • Behavioral targeting 
  • A/B testing 
  • Marketing CRM 
  • Reporting


  • Essential plan: $10/month 
  • Standard plan: $15/month 
  • Premium plan: $287/month 
More than just an email marketing platform!

More than just an email marketing platform!

Create scalable processes with Salesmate - CRM & Lead generation platform.

Explore Lead Generation CRM

14. Constant Contact

 Constant Contact is a digital and email marketing platform helping businesses connect and engage their prospects. It possesses an intuitive interface.

Constant Contact

Constant Contact is an affordable tool that is serving globally.

You can set up effective email campaigns with captivating email templates. Plus, you can manage your email campaigns to build a list of potential customers. 

Key features

  • Customer list growth tools
  • Email marketing
  • email templates
  • contact management tools
  • Real-time reporting
  • Integrations


  • Core plan: $9.99/month
  • Plus plan: $45/month

15. Sendinblue

Sendinblue is a marketing and automation tool that offers email marketing and SMS services. It provides features such as email designs, segmentations, and automated workflow.


With its drag & drop builder, you can create compelling emails that will help to improve customer engagement and segment users.

Plus, it proposes builders for landing pages, Facebook ads, and sign-up forms. 

Key features

  • Sign up forms
  • Chatbox
  • Landing pages
  • Email marketing
  • Email API
  • CRM
  • Shared inbox 
  • Marketing automation 


  • Lite plan: $25/month
  • Premium plan: $65/month 
  • The enterprise plan is customizable

16. ActiveCampaign

ActiveCampaign is an email marketing and automation tool. It is a cloud-based software platform serving small-to-mid-sized businesses.


ActiveCampaign is also helping the sales team to grow the business with its robust features like a CRM platform, web analytics, and lead scoring.

It also offers a “conversations & chat” feature, a live chat messaging platform.

Key features

  • Subscription forms 
  • Drag & drop email builder 
  • Email templates
  • Landing page templates 
  • Email marketing 
  • Marketing automation 
  • Custom reporting 
  • Integration


  • Lite plan: $29/month 
  • Plus plan: $49/month
  • Professional plan: $149/month
  • Enterprise plan: customizable

17. Leadpages

Leadpages is a professional landing page-building tool that best serves small businesses. It helps to attract and connect with a target audience to generate sales-qualified leads. 


With Leadpages, you can build websites, lead landing pages, popup forms, and alert bars.

The templates are captivating to catch your prospect’s attention, helping you to grow your customer base.

Key features

  • Popup forms 
  • Websites builder 
  • Landing pages builder 
  • Alert bars
  • Mobile responsive site templates 
  • A/B split testing
  • Integrations 


  • Standard plan: $37/month 
  • Pro plan: $74/month 

18. LeadBoxer

LeadBoxer is a lead generation and management platform specially designed for the sales team of B2B companies. You can sync CRM to manage and grow your business.


It offers effective features like behavioral analytics, lead scoring, and customer profile enrichment that help generate sales-qualified leads.

With LeadBoxer, you can do lead identification and qualification. 

Key features

  • Sync with CRM  
  • Lead Management
  • Customer profile enrichment
  • Lead scoring
  • Lead capturing
  • Reporting
  • Integrations


  • Basic plan: $193/month 
  • Premium plan: $489.95/month

19. Bitrix24

Bitrix24 is an all-in-one software for your sales team to manage customer data and communicate with them. It offers e-learning modules to its customers.


Bitrix24 helps to generate high-quality leads from social media platforms and nurture them for sales.

It offers features such as HD video calls, group chat, and worktime tracking that help to enhance the team’s productivity.

Key features

  • Live chat
  • Contact forms
  • Lead management
  • Workload management 
  • Visual project management 
  • Task templates 
  • Sales automation 
  • Marketing analytics 
  • Collaboration 
  • Integration


  • Basic plan: $49/month
  • Standard plan: $99/month
  • Professional plan: $199/month
  • Enterprise plan: $399/month

20. Adobe Marketo Engage

Adobe Marketo Engage is a SaaS product for marketers to help them assess marketing processes. It offers an automation feature to scale up marketing efforts.

Adobe Marketo Engage

With its behavior tracking, you can identify potential customers for engagement.

Adobe Marketo Engage helps attract more leads from the website as it offers a personalized user experience to all your web visitors.

Key features

  • Behavioral tracking 
  • Cross-channel engagement 
  • Marketing automation 
  • Email marketing 
  • Lead management 
  • CRM integration 


It has five plans; Jumpstart, Select, Prime, Ultimate, and Enterprise.

Adobe Marketo Engage pricing is based on database size, so you need to contact their sales department. 

21. Intercom

Intercom is a robust communications platform providing businesses seamless way to connect with their prospects. It is a great tool to engage your website visitors.


Intercom’s communication apps, like chatbots and live chat systems, track your site visitors’ activity and help businesses to generate more leads.

It helps businesses to engage their target audience and convert them for sales.

Key features

  • Conversational chatbots
  • Live chat for sales 
  • Smart lead qualification
  • A/B testing
  • Customer segments
  • Reporting 
  • Workload management
  • Integration


  • Advanced plan: $19.90/month 
  • Professional plan: $39.90/month 
  • Enterprise plan: $59.90/month 

That’s it! The 21 best lead generation tools above are to drive more leads, outperform competitors, grow the business, and build a brand.

22. Woorise

Woorise is a powerful lead generation and marketing platform that allows you to create a wide range of interactive campaigns such as landing pages, forms, surveys, quizzes, viral giveaways & contests, accept payments and more to help you grow your business from a single platform.

Features include a modern landing page and form builder, 40+ field types and thousands of social actions, 100+ interactive templates, conditional logic, real-time email notifications, multi-language support and built-in analytics.

Woorise integrates with popular marketing platforms such as Mailchimp, Hubspot, ActiveCampaign, Facebook, Google Analytics, Bitly, Zapier, PayPal, Stripe and many more allowing you to automatically send your new leads to the tools you already use.

Key features

  • Web forms
  • Landing page creation
  • Marketing automation
  • Email templates
  • Landing page templates
  • Email automation
  • Web analytics
  • Contact and lead management
  • Drag and drop builder
  • Integrations


Woorise offers a 14-days free trial.

  • Basic plan: $29/month
  • Grow plan: $49/month
  • Pro plan: $99/month

Key takeaways

Every business has different requirements and priorities, so you must be particular about which software platform you need.

Before investing your money in software, you should thoroughly identify your current and future goals that you want to attain with the support of software.

Aiming to generate leads faster?

Explore Salesmate, an all-in-one intuitive CRM & automation platform to boost your sales and marketing efforts.

It offers actionable tools like lead generation, lead capturing, email marketing, automations, team collaboration, meeting scheduling, and many more.

Frequently Asked Questions 

Is lead generation software a marketing or a sales tool? 

 Lead generation involves attracting prospects, engaging them, and converting them to generate revenue. So, it contributes to the work of both the marketing and sales department. Hence, it is considered a tool for both. 

What are the ways of lead generation?

You can generate new leads through gated content, offering giveaways, conducting surveys, quizzes, webinars, and digital marketing channels. Also, you can check our blog on lead generation ideas

How do I generate leads automatically? 

Automated email campaigns, chatbots, sign-up web forms, and personalized blog post suggestions are some significant ways to generate leads automatically.

Where can I find quality leads? 

You can find quality leads for your business through social media platforms (Facebook, LinkedIn, Twitter, etc.), search ads, content marketing, and SEO tactics. 

What is the first step in lead generation?

The foremost step for lead generation includes extensive market research to understand your customer’s behaviors and needs. Also, to discover your competitor’s effective marketing strategies. The aim is to gather the necessary insights to build an actionable lead generation strategy. 

Should I implement lead generation software?

Here is the checklist that will help you decide whether you need a lead generation tool or not.

  • Identify your lead generation method dependency; outbound or inbound? 
  • Define your current business goals, say 50 conversions/month for a year. 
  • Your current expected marketing budget. 
  • Identify your target audience’s pain points and wants. 
  • Find out the social channels where your prospect is spending their time. 
  • Understand the effectiveness of your content marketing efforts and future plans. 
  • Ways of generating marketing and sales qualified leads. 
  • Identify the channels giving the maximum number of marketing-qualified leads. 
  • Do you need features like lead scoring and prospecting in your business? 
  • Check the benefits of using email marketing and automation tools in your business. 
  • Analyze how CRM and automation software can contribute to your business.
  • What do you want to attain with the support of lead generation software?

Based on your checklist, pick the one that gives all the necessary features and doesn’t burden your pocket.

What are the benefits of using lead generation tools & software?

Key benefits of lead generations software & tools: 

  • Helps to understand the customer better  
  • Automate marketing activities  
  • Helps to capture leads more easily 
  • Provide powerful analytics to improve 
  • Forecasting for better business judgment 
  • Track your customer interactions & engagement 
  • Helps to improve your social media strategy 
  • Lead segmentation 
  • Lead scoring and qualifying 
  • Helps in lead nurturing 

Sonali Negi

Sonali is a writer born out of her utmost passion for writing. She is working with a passionate team of content creators at Salesmate. She enjoys learning about new ideas in marketing and sales. She is an optimistic girl and endeavors to bring the best out of every situation. In her free time, she loves to introspect and observe people.

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